Wingstop’s Stoner Advertising: From “420 wings” to Blazed & Glazed

Wingstop’s latest limited-edition flavor, Blazed & Glazed, has caused quite a stir among cannabis enthusiasts, and it’s not the first time the popular chicken wing chain has tapped into stoner culture for its marketing campaigns.

Back in 2016, Wingstop launched a campaign called “Where Flavor Gets Its Wings,” which featured a series of tongue-in-cheek ads aimed at stoners. One ad showed a group of friends ordering Wingstop after getting high, with the tagline “It’s not delivery, it’s Wingstop.” Another ad featured a delivery driver making a stop at a smoke-filled dorm room, where the students excitedly dug into their wings.

The campaign was a hit among young, hip audiences and helped to establish Wingstop as a brand that was willing to push boundaries and have a bit of fun with its marketing.

But Wingstop’s connection to stoner culture goes even deeper than its advertising. Chicken wings are a favorite snack among cannabis enthusiasts, and Wingstop’s reputation as a go-to spot for late-night munchies has only added to its popularity in this demographic.

The launch of Blazed & Glazed is a continuation of Wingstop’s efforts to connect with stoner culture and appeal to younger audiences. While the flavor does not contain any cannabis additives, the smoky, herbal taste is sure to be a hit among those who enjoy the plant.

As the legalization of cannabis continues to gain momentum in the United States, it’s likely that we’ll see more and more brands, like Wingstop, tapping into stoner culture for their marketing campaigns. And with its long history of association with this demographic, Wingstop is well-positioned to continue to attract this lucrative audience.

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3 days ago

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