Jack in the Box is a fast-food chain that has become known for its unique and often controversial marketing campaigns. In particular, the company has a history of targeting stoners in its advertisements, using humor and irreverence to appeal to this audience.
One of the most famous examples of this was the company’s “Munchie Meal” campaign, which was launched in 2013. The campaign featured late-night commercials that portrayed stoners stumbling around their apartments, trying to satisfy their cravings for junk food. The commercials were deliberately over-the-top, featuring characters like “Jack,” the company’s mascot, dressed in a giant purple robe and speaking in a deep, exaggerated voice.
The Munchie Meal itself was designed to appeal to stoners, with items like “Stacked Grilled Cheeseburgers” and “Exploding Cheesy Chicken” on the menu. The meals were only available between 9pm and 5am, further cementing their association with late-night snacking and stoner culture.
The campaign was a hit, generating a significant amount of buzz and media coverage. However, it was not without its controversies. Some critics accused the company of promoting drug use, while others argued that the campaign was insensitive to people with substance use disorders.
Despite these criticisms, Jack in the Box has continued to use stoner humor in its advertising. In 2017, the company launched a new campaign for its “Brunchfast” menu that featured a series of commercials starring a fictional character named “Jack Jr.” In one of the commercials, Jack Jr. is shown waking up in a haze of smoke and stumbling into a Jack in the Box restaurant to order breakfast.
The campaign was another hit with stoners, who appreciated the humor and irreverence of the ads. However, it also generated some controversy, with some critics arguing that the ads were promoting drug use and encouraging risky behavior.
Jack in the Box’s stoner advertising is not without risks. The company has faced backlash from some quarters for its use of drug culture in its marketing, and there are concerns that it could alienate more conservative customers. However, the company’s willingness to take risks and push boundaries has helped it to stand out in an increasingly crowded fast-food market.
In conclusion, Jack in the Box’s stoner advertising campaigns have become a signature part of the company’s marketing strategy. By using humor and irreverence to appeal to stoners, the company has been able to generate significant buzz and media coverage. While the campaigns are not without their risks and controversies, they have helped Jack in the Box to stand out in an increasingly crowded fast-food market.
Blazing a Trail of Laughter and Chronic.
